Friday, May 28, 2021

BOLD ADVERTISING

Passing through the small Eastern Washington town of Colfax is like a step back in time. Drive down the main street, and you can't miss the old-time advertisements painted on buildings. With the value of today's “trendy” denim jeans depending on their rips and bleach holes, this sign was certainly an anachronism! Imagine the warranty in the sign's last line in today's culture: "A new pair free if they rip"!

Yet I was reminded how each of us is an “advertisement,” so to speak, of the Creator God. He created us “unto good works” that He planned long before we took our first breath (Ephesians 2:10). He intended us to be “letters from Christ” to our world (2 Cor. 3:3). His teachings are to be on the tablets of our hearts (Proverbs 7:3). His truth is “rip-proof.” But sin ripped up the original, perfect plan.

Christ offers the “new pair”: “Therefore if anyone is in Christ, this person is a new creation; the old things passed away; behold, new things have come” (2 Corinthians 5:17).

These days, instead of building signs boasting of superior craft, our towns have graffiti, typically sprayed at night, advertising disrespect. In the spiritual realm, it's not different—and it's not all that old. The apostle Peter pleaded with his “flock” to watch their behavior because it advertised the status of their hearts: “Therefore rid yourselves of all malice and all deceit, hypocrisy, envy, and slander of every kind” (1 Peter 1:2). Those problems weren't unique to the First Century. When I've been the victim of someone's written or vocal graffiti, God often reminds me to keep examining my heart, so that I “advertise” a gracious person, not one intent on revenge.

Every day, those who claim to be Christ-followers write ads for their faith via their behavior. It may not be spread across the top of an old brick building, but it's visible in ways we may not even realize. Especially in these times of Covid precautions and complaints, our faith is on display through what we say and do, even when we least expect it.

By the way, I could use some of those replacement guaranteed jeans....mine are chore-worn and starting to look like the $100 intentionally-ragged jeans sold at boutiques—and that's not my style! It's a fashion trend I just don't understand!

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